TL;DR — Quick Summary
- Key Takeaway 1: BOPIS (Buy Online, Pick Up In-Store) orders grew 300%+ from 2020-2025, and 68% of consumers say they will use BOPIS in 2026.
- Key Takeaway 2: Retailers with unified POS + online inventory see 25-40% higher conversion rates and 15-20% lower operational costs vs. siloed systems.
- Key Takeaway 3: ISOs who sell omnichannel POS win 2x more retail deals and can charge 15-25 basis point premiums for unified commerce capabilities.
Last updated: June 2026
BOPIS Is Not a Trend — It Is the New Baseline
In 2019, BOPIS (Buy Online, Pick Up In-Store) was a nice-to-have. In 2026, it is table stakes for retail. Consumers expect to buy online and pick up in minutes — not days.
For ISOs selling to retailers, this is the single biggest POS opportunity since EMV adoption. Here is why:
- 68% of consumers used BOPIS in 2025 (National Retail Federation)
- 300%+ growth in BOPIS orders from 2020-2025
- 40% of retailers still cannot offer BOPIS because their POS and online store are separate systems
If you are an ISO selling POS to retailers, BOPIS is your wedge feature to win deals.
BOPIS ROI for Retailers
- BOPIS orders have 20-30% higher AOV
- 35% of BOPIS customers buy additional items in-store
- Conversion rate lift: 25-40%
- Customer lifetime value +45%
- Last-mile delivery cost: $8-$15 per order
- BOPIS fulfillment cost: $2-$4 per order
- Inventory carrying cost reduction: 15-20%
- Labor cost optimization: 10-15%
Omnichannel POS: The Technology Behind BOPIS
BOPIS sounds simple: let customers buy online, then pick up in-store. But the technology is hard — because it requires unified inventory across online and in-store systems.
If the POS and the online store are separate systems, you get:
- Overselling: online sells an item that is out of stock in-store
- Underselling: in-store has stock but online says sold out
- Manual reconciliation: staff must update inventory in 2 systems
- Customer complaints: “I bought it online, why is it not ready for pickup?”
The solution is omnichannel POS — a single system that manages inventory, orders, and fulfillment across all channels (in-store, online, marketplace, social).
How ISOs Sell BOPIS and Omnichannel POS
The Pitch Framework
When pitching to retailers, lead with the BOPIS opportunity — not the technology.
Step 1: Quantify the BOPIS opportunity
“68% of your customers want BOPIS. Right now, you are sending 68% of online demand to Amazon and your competitors. An omnichannel POS captures that demand and keeps it in your store.”
Step 2: Show the cost savings
“BOPIS costs $2-$4 to fulfill vs. $8-$15 for home delivery. On 100 orders/month, that is $600-$1,100 in savings — or $7,200-$13,200/year straight to your bottom line.”
Step 3: Close with competitive differentiation
“Your top 3 competitors all offer BOPIS. If you do not, you are losing 35-50% of your market to them. An omnichannel POS is not a nice-to-have anymore — it is survival.”
OrderPin: Omnichannel POS for ISOs
- Unified Inventory Out of the Box: OrderPin syncs inventory across in-store POS, online ordering, and marketplace channels in real time — no integrations needed.
- BOPIS Ready: Customers buy online, pick up in-store. OrderPin handles the workflow: order receipt, pickup notification, and in-store fulfillment dashboard.
- No Integration Headaches: Unlike Square + Shopify + Delivery apps (3 separate systems), OrderPin is one platform. Setup takes days, not months.
- White-Label for ISOs: Your brand, your pricing, your merchants. The BOPIS opportunity is yours to capture — not Square’s, not Toast’s.
Want to win more retail POS deals? See how OrderPin’s omnichannel POS works for BOPIS and start winning retail deals with one feature.
FAQ: BOPIS and Omnichannel POS for ISOs
Q: Do small retailers really need BOPIS?
A: Yes. Even a 2-location boutique can benefit from BOPIS. The key is that the POS and online store are unified — which most small retailers do not have. That is your opening.
Q: How much does omnichannel POS cost vs. separate systems?
A: Separate systems (POS + Shopify + Delivery integration) cost $300-$800/month all-in. OrderPin omnichannel is typically $200-$400/month. Plus, you save 10-15 hours/month on reconciliation labor.
Q: Is BOPIS only for retail? What about restaurants?
A: Restaurants call it “online ordering + pickup” — same concept, different workflow. OrderPin supports both retail BOPIS and restaurant online ordering + pickup.
Q: What if the retailer already has a POS and a separate online store?
A: That is the exact problem. Offer to migrate them to an omnichannel POS that unifies both. The labor savings alone justify the switch in 3-6 months.
Q: How do I compete with Shopify for retailers who already have an online store?
A: Shopify is an online store — it is not a POS. Most Shopify merchants still use a separate POS for in-store. Offer them OrderPin as the unified solution that replaces both. It is a simpler pitch than you think.
Conclusion: BOPIS Is the Wedge Feature for Retail POS
BOPIS is not a technology trend. It is consumer behavior that is already mainstream. Retailers who cannot offer BOPIS are losing 35-50% of their market to competitors who can.
For ISOs, this is the biggest retail POS opportunity since EMV. Lead with BOPIS. Sell the omnichannel POS. Win the deal.
OrderPin gives you the omnichannel platform to make this pitch credible. One system, unified inventory, BOPIS ready — and your brand on top.
About OrderPin
OrderPin is a white-label omnichannel POS and online ordering platform built for ISOs and MSPs who want to win retail and restaurant deals with BOPIS and unified commerce. With built-in BOPIS workflows, unified inventory, and white-label branding — OrderPin helps ISOs win 2x more retail deals.
Learn more about OrderPin’s omnichannel POS
