Robin

The Battle for Merchant Ownership: Banks, Fintechs, ISOs, and Software Providers

TL;DR 72% of merchants switch providers within their first year — and most do it because of poor service, not better pricing. Banks, fintechs, and vertical SaaS companies are all targeting the same merchant relationships that ISOs have spent years building. The battle for ownership is happening now. ISOs who embed software, data, and white-label …

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