Why Payment Processing Alone Is No Longer a Selling Point for ISOs
TL;DR — Quick Summary Payment processing has become a commodity — merchants see it as a utility, not a differentiator. The average merchant can’t name their processor but can name their POS system. Hardware margins on terminals have dropped 60%+ since 2020 as Clover, Square, and Toast commoditized the device market. ISOs relying on hardware …
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